The global wealth map is undergoing a radical transformation in 2025. According to the latest The Haute Jets Wealth Migration Report, published by 5WPR in cooperation with Haute Jets, a record 142,000 millionaires are expected to relocate internationally this year. This trend is fundamentally changing the demographic composition of target groups in the luxury segment, finance, and real estate, to which many PR and marketing strategies have not yet reacted.
Data show a dramatic outflow of wealth from traditional centers, especially London, from which approximately 16,500 millionaires are expected to leave this year alone. This migration represents the largest exodus of wealthy individuals from a single country within one year in history and represents assets worth 91.8 billion dollars. Conversely, Dubai confirms its position as a global leader in attracting capital, becoming the most sought-after destination for the wealthy for the fourth consecutive time.
Significant changes are also occurring in the American market. Miami is no longer merely profiling itself as a holiday resort, but is becoming the primary residence for wealthy families and corporations. Institutions such as Citadel have relocated their headquarters here, and giants like Blackstone and Apollo are expanding. Similarly, West Palm Beach shows the fastest growth in luxury real estate prices in the USA, surpassing traditional locations such as Aspen or the Hamptons.
“Every PR plan is built on assumptions about where the target audience lives, where they consume media, and what events they attend. When 142,000 wealthy people relocate in one year, these assumptions cease to be valid,” states the report.
A completely new and dynamic group is the so-called cryptocurrency wealthy class. According to the report, more than 241,000 people currently hold crypto assets exceeding one million dollars. This demographic group is specific in its age (94% are under 40) and preference for locations with favorable tax structures, such as Singapore, Zug, or Puerto Rico. Traditional banking relationships and classic communication channels face limitations in their effectiveness for this group.
For the communication industry, this implies the need to revise media targeting and event strategy. While the influence of traditional British newspapers on global elite layers is decreasing, the importance of titles focused on specific migration hubs, such as Florida, is growing. The authors of the report predict that the number of migrating millionaires will increase to 165,000 by 2026, which will require agencies to shift their personnel and media capacities to new centers of influence.