Video is becoming the dominant format even in the professional environment. LinkedIn has recently seen a significant increase in video content interactions, leading to algorithm adjustments and the introduction of a new TikTok-like video feed. Based on fresh data, the platform has now issued a set of recommendations to help creators and businesses maximize the reach of their posts. The main finding is that viewers on this network prefer authenticity over expensive production.
According to LinkedIn, a key success factor is consistency, but not quantity at the expense of quality. The platform recommends publishing videos approximately twice a week. This pace is considered optimal for maintaining audience attention without oversaturating followers. Emphasis is placed on content providing added value – whether it's education, sharing professional experiences, or a behind-the-scenes look at an industry.
In terms of technical execution, LinkedIn emphasizes that “professional” no longer means “studio.” Trends show that videos shot on a mobile phone often exhibit higher engagement than highly produced commercials. Users are looking for the human element and real faces. The platform also recommends paying attention to the first few seconds of a video and captions, as a large percentage of users watch content without sound.
“Strive for your videos to feel natural and immediate. LinkedIn users want to see real people solving real work challenges,” the platform's recommendations state.
Another important aspect is video length. Although LinkedIn supports longer formats, the largest increase in viewership is currently generated by short, vertical videos. These are ideal for quick content consumption on mobile devices during work breaks. For creators, this means the need to convey the main message concisely and clearly right at the beginning to capture the viewer's attention before they scroll to the next post.
Finally, LinkedIn reiterates the importance of interaction. Video should not be a one-way broadcast, but should encourage discussion in the comments. The platform's algorithm prioritizes posts that initiate meaningful conversations among experts in a given industry. Correct use of thematic hashtags and tagging relevant individuals can further organically expand video reach.