The leadership of the Commercial Team at the media house BurdaMedia Extra will undergo a personnel change in mid-summer this year. The current Commercial Director of the company, Martina Krátká, has decided to end her tenure after eight years. Her last working day is set for Thursday, July 30, 2026.
Martina Krátká led the commercial department for the past six years. During her engagement, she participated in strategic changes within the publishing house and the transformation of business models for established brands from Burda's portfolio. In an official announcement, she stated that the time has come for a new professional stage, while describing the past period as enriching in terms of developing business partnerships and new market opportunities.
“It has been an honor to be part of BurdaMedia Extra and to develop business partnerships, brands, and new opportunities together with the team. I am also convinced that BurdaMedia Extra will continue to be a strong and reliable partner for your communication and business activities,” said the departing director.
The company has not yet disclosed the identity of the new head of commerce. The successor will be introduced on Monday, August 3, 2026. The media house declared that the continuity of ongoing campaigns and business processes will not be disrupted, as all agendas will be smoothly handed over.
BurdaMedia Extra publishing house is one of the leading players in the Czech magazine market with a strong presence in the segment of lifestyle titles and specialized magazines. The change in this key commercial position comes at a time when publishing houses are facing increasing demands for the digitalization of advertising revenues and the integration of print and online activities, in which Krátká participated in her role.