T-Mobile is commemorating 30 years of its operations in the domestic market in the second half of this year. The operator, which launched its mobile network in 1996 under the Paegas brand as part of the RadioMobil consortium, has prepared a series of activities for the public and its employees for this occasion. The celebrations include special data packages, in-app competitions, and a focus on the development of local communities.
Over three decades, the company has transformed from a purely mobile operator into a technology partner providing services in digitization, cybersecurity, and cloud. Currently, T-Mobile serves approximately 6.6 million customers in the Czech Republic. The anniversary has already been reflected in the current summer campaign, where users can receive a symbolic 30 GB of free data through the Magenta Moments loyalty program.
From GSM networks to artificial intelligence
The company's history mirrors the development of the telecommunications market in the Czech Republic. From building the first GSM networks and making mobile phones accessible to the wider public, the operator has moved on to 5G technologies and the Internet of Things (IoT). According to company management, the anniversary is not only a look back at historical milestones but also a commitment to further infrastructure modernization.
“Technology has changed beyond recognition in the last thirty years, but our role remains the same: to connect people and open up new possibilities for them. The future will be based on complex network infrastructure, artificial intelligence, and the cloud,” states T-Mobile Czech Republic CEO Melinda Szabó.
Support for smaller municipalities and regions
Part of the celebrations also includes a social dimension in the form of a special grant challenge titled 30 Years with T-Mobile: 30 Places that Connect. The aim of this project is to financially support initiatives in smaller localities that have the potential to improve the quality of life for residents in the long term.
Grants are intended for municipalities and localities with up to 10,000 inhabitants.
Support will be given to projects focused on connecting communities across generations.
The company plans to recognize a total of 30 specific initiatives.
In addition to activities for customers and the public, employees themselves will also participate in the celebrations, for whom the company is preparing thematic events and gifts. The entire birthday program will continue until the end of the year, with the autumn part focusing on commemorating the most important technological milestones of the past three decades.