The professional organization SIMAR, which brings together leading entities in market and public opinion research in the Czech Republic, has announced a personnel change in its leadership. As of May this year, Kateřina Straková has taken over the position of the association's manager. She succeeds her predecessors with the aim of ensuring the smooth operation of the organization and strengthening its visibility in the media market.
The new manager's job description includes comprehensive responsibility for the operational running of SIMAR, coordination of professional activities within the association, and strategic communication. One of Straková's main tasks will be to publicize the research industry as a whole and promote the quality standards that the association represents. SIMAR has long overseen compliance with ethical rules and methodological procedures in the data analytics and sociological research segment.
Kateřina Straková joins the association after extensive work in the media sphere. She spent almost 15 years in the editorial office of the professional server MediaGuru.cz, where she focused on news spreading from the fields of media, marketing, and advertising. Her long-term experience in journalism is expected to be beneficial for the organization, particularly in external communication and building relationships with the public and the professional community.
“After almost 15 years at MediaGuru, I decided to make a professional change. At SIMAR, I will manage the operation of this organization, coordinate, and publicize its activities. I look forward to a new chapter, challenges, meeting the community, and the opportunity to move the entire industry forward,” Straková stated on LinkedIn regarding her new role.
Straková leaves her previous workplace with a reference to good cooperation with the editorial management and the parent agency. She thanked editor-in-chief Martina Vojtěchovská and companies PHD and Omnicom Media Group, which provided support for the MediaGuru server. She perceives the transition from the editorial side to the industry representation side as an opportunity to utilize her acquired market knowledge in a new context.
The Association of Market and Public Opinion Research Agencies (SIMAR) has been active since 1994. Its main goals include supporting the development of the research market, protecting the interests of member agencies, and educating both the professional and general public on the interpretation of research results. Membership in this organization is considered a certificate of quality and professionalism in the industry for agencies.
photo source: LinkedIn