Viewers in Europe who use the Samsung TV Plus streaming platform will gain access to an expanded library of British content. Technology giant Samsung and distribution company All3Media International have officially announced the deepening of their existing cooperation, which will result in the launch of nine new channels in key markets. This move is part of a broader strategy to strengthen their position in the FAST market, which is free ad-supported television.
New Channels for Three European Countries
The new agreement focuses on three important regions, which Samsung designates as part of the EU5 group. Specifically, these are the United Kingdom, France, and Spain. Each of these markets will receive content tailored to local preferences, with the offering centered around popular British formats and detective series that have built a strong fan base worldwide.
Samsung TV Plus is launching nine new channels in the UK, France, and Spain as part of an expanded alliance with All3Media.
In the United Kingdom, the programming schedule will expand with channels dedicated to specific titles that viewers describe as highly addictive. Key attractions include the competition show The Cube and lifestyle programs Tattoo Fixers, Garden Rescue, and Obsessive Compulsive Cleaners. These titles complement the existing portfolio and target viewers who prefer "binge-watching," i.e., watching multiple episodes of a favorite show consecutively.
Expansion of British Productions into Spain and France
Spanish viewers will see the return of one of the most famous British crime dramas. Under the local title Los Asesinatos de Midsomer, the series Midsomer Murders returns to the platform. The French market will see the launch of a brand new channel called Les Detectives. This channel will focus on the genre known as "cozy crime," i.e., calmer detective stories with an emphasis on atmosphere and characters.
The French channel Les Detectives will feature primarily these titles:
- Inspector George Gently — classic British crime dramas from the 1960s.
- Agatha Raisin — a modern detective series based on the books by M. C. Beaton.
Spanish viewers will see the return of the cult British series Midsomer Murders to the Samsung TV Plus platform.
Strategic Partnership in the EMEA Region
The agreement, which confirms the growing importance of the FAST model in Europe, was brokered by Mark Furtado, Head of Content Partnerships for Samsung TV Plus in the EMEA region. For Samsung, this is a strategic step to deepen relationships with significant copyright holders and offer exclusive content to its TV users without the need for a subscription.
“We are delighted to be expanding our partnership with Samsung TV Plus across Europe with a raft of new channels, including the launch of Midsomer Murders for viewers in Spain. By combining the strength of our premium IP with an approach tailored to local audiences, we continue to expand our reach and support growth in the FAST market.”
According to representatives of both companies, the key to success is a combination of globally successful brands, i.e., British IP (intellectual property), and a localized approach to individual national markets. While Samsung is betting on reality shows in Britain, in continental Europe, it sees the greatest potential in proven fictional works and detective stories.
The expanded cooperation was officially announced in August 2026. Although the exact launch dates for all nine channels in individual countries were not detailed in the announcement, for the French channel Les Detectives, the company states that the launch will happen "soon." Further expansion of content within the EU5 region is expected in the coming months.