The digital section of Czech Television presented the results of its latest project aimed at Generation Z. The platform, named tak.moment, which launched on April 29, 2026, reported over 1.5 million views in its first ten days of operation and gained over 6,000 followers. The project combines short videos, current news, sports, and technology in an aesthetic appealing to social media users.
According to the television's management, the primary goal is to engage young audiences with a format that matches their communication habits, while also offering public service content in a lighter form.
“The aim is to offer young people a clear informational minimum in a format that corresponds to their daily habits and communication style,” states CT Director General Hynek Chudárek, adding that the project also serves as a gateway to other programs produced by Czech Television.
The content is created by a young editorial team based in Brno, which closely collaborates with other CT components, including the news channel ČT24. Under the methodical guidance of the news department, the platform intends to deepen its integration of current affairs in the future. According to Editor-in-Chief Anna Mikušová, the key to success is a high video completion rate and a clear visual identity. The content strategy relies on humor, visual attractiveness, and the language of Generation Z, without compromising on the quality and credibility of information.
The project is structured into several thematic sections. Technology is covered by the dig.it.all format, culture by kultu.radar, and practical life guides are offered in the adulting.101 section. An important part is also mental health issues in the touch grass section and interviews with experts within call a friend. The name tak.moment itself combines user research results with a popular pop-culture reference to TV presenter Michaela Jílková.
According to digital content manager Diana Tabakov, tak.moment aims to be a relevant and trustworthy source of information for an age group that watches traditional linear broadcasting less frequently. Viewership data comes from the Emplifi analytics platform.