The Unity program, which connects companies within the PPF Group, is set for a significant expansion starting May 20th. The Oneplay platform from TV Nova Group is joining the existing duo of O2 and Air Bank. This move will provide existing program members with access to a new type of benefits focused on sports and entertainment, while Oneplay customers will gain access to advantages with the other two partners.
The integration of services responds to the effort to leverage synergies within the investment group. Previously, the program was primarily based on a combination of telecommunication services and banking. With the arrival of Oneplay, the offer focuses on media content. A condition for drawing benefits remains the status of a non-corporate customer with at least one of the participating companies.
“Our involvement in Unity is a natural step in the development of synergies within the PPF Group. In addition to current benefits, everyone gets access to exclusive entertainment and sports experiences,” states Daniel Grunt, CEO of TV Nova.
Oneplay platform customers will now find in the Unity section of their application the option to purchase electronics and 5G phones at discounted prices, which were previously only available to O2 clients. They also participate in competitions for tickets to cultural events at the O2 arena. Conversely, existing Air Bank and O2 clients gain opportunities related to TV Nova's broadcasting and production. These include, for example, tickets to Nova Sport studios for F1 broadcasts, participation in the filming of the TIKI-TAKA show, or tickets to ice hockey extraleague matches.
The expansion also includes an adjusted financial bonus. In addition to existing rewards for using a combination of O2 and Air Bank services, a new monthly reward of CZK 150 is added for those who simultaneously use TV Nova (Oneplay) and Air Bank services. According to Helena Krištofová, who leads the program, Unity is thus becoming a platform connecting finance, communication, and leisure.
The Unity program brings together hundreds of thousands of users, and the current change represents the first major expansion since its launch. With this step, the PPF Group continues to integrate its retail brands into one loyalty ecosystem.