Marketing Director and member of Air Bank's leadership Oldřich Dostál has announced his departure from the banking house as of September 1st this year. He is stepping down from his position after a period during which he contributed to the strategic direction of the brand within the PPF group. Dostál linked his decision to a professional anniversary and the intention to approach marketing from a new perspective, outside the structures of a large corporation.
In his statement, Dostál reflected on his tenure at Air Bank as a fundamental experience with the functioning of the corporate world. He highlighted cooperation with key figures of the bank and the entire group, such as Michal Strcula, Veronika Horáková, and Jakub Petřina. According to him, his work at the bank allowed him to understand the mechanisms of managing large projects and to cooperate with expert teams across the entire group.
“Marketing and its importance are being rewritten before our eyes. And it will never be the same again,” Dostál stated regarding his departure and future direction in the field.
After leaving Air Bank, Dostál plans to focus on integrating modern technologies and automation into campaign creation, which he believes are the areas currently most transforming the market. In his further professional career, he wants to build on experience from digital agencies, which he combined with managerial practice in banking. His main priorities include brand building and setting up effective marketing processes in a dynamically changing environment.
Oldřich Dostál has been active in the marketing industry since 2006. Before joining Air Bank, he gained experience mainly in digital and advertising agencies. His departure from the bank's leadership raises the question of the future staffing of the CMO position in one of the most prominent domestic banking institutions, which has long built its communication on a strong marketing concept.
Currently, Dostál offers his services on the open market with a focus on brand development and the transformation of marketing teams. Air Bank has not yet provided official information on its future direction in marketing or a potential successor to the director position.