Ogilvy agency announced a significant expansion of its client portfolio for 2026. New contracts cover a wide spectrum of disciplines, from public relations and influencer marketing to social media management and complex performance campaigns. This expansion applies not only to the Czech market but also includes cross-border collaborations within the Central and Eastern European region.
In the field of PR and communication, the agency established cooperation with the insurance company UNIQA. In the Czech and Slovak markets, it will focus on building the image of a modern financial institution with a focus on families. The strategy includes data storytelling and profiling of key brand representatives. Another reinforcement in the PR segment is Henkel, for which Ogilvy is preparing the launch of a new hair care line with an educational focus on scalp protection.
“As the Ogilvy PR & Influence team, we have been operating in an expanded structure for almost a year, and I am very pleased that the development strategy for the corporate, consumer, and influence areas of our communication business is achieving good results,” said Václav Rambousek, PR & Influence Director at Ogilvy.
In the fast-moving consumer goods (FMCG) segment, the agency succeeded in a tender from Maspex for the communication of the Becherovka brand. The project includes product communication, event management, and collaboration with influencers with the aim of strengthening the brand's position in new market segments. For the French brand Maille, Ogilvy will now provide influencer marketing activities as part of the central strategy for 2026.
The social media division saw significant progress. The agency became a partner of the ORLEN Unipetrol group, where it will manage profiles not only for the parent company but also for the chain of petrol stations in the Czech Republic, Slovakia, and Hungary. The scope of work includes complete content production, community management, and paid campaigns.
“During the selection process, Ogilvy impressed us not only with its creativity but also with its comprehensive approach to social media management,” added Stanislav Švarc, Head of Social Media Department at ORLEN Unipetrol.
Other new partners in the digital sphere include Mastercard, for which the agency has been managing social media in the Czech Republic and Slovakia since April, and a significant, as yet unnamed retailer, for whom Ogilvy will manage a TikTok channel. The Ogilvy Performance Marketing division then started cooperation with the Czech jewelry manufacturer Klenota. For this brand, it provides online media services and a strategy for expansion into markets in Poland, Germany, and France.