Petra Šlapáková has been appointed as the new press spokesperson for the Czech Medical Association of Jan Evangelista Purkyně (ČLS JEP). She joins the professional medical institution from Czech Television, where she worked as a reporter for the domestic news desk. Šlapáková becomes the key face of external communication for the organization, which brings together more than 35,000 doctors and healthcare professionals.
The change in the communication team is part of a broader strategy that the Katz83 agency is overseeing for ČLS JEP. The aim of the collaboration is to modernize the society's image and strengthen its voice in national and professional debates. In addition to social media management and media relations, the partnership also focuses on creating audiovisual content.
New Formats and Digital Transformation
Part of the communication mix is the creation of a new podcast, on which Petra Šlapáková directly collaborates. This format aims to bring complex medical topics closer to the wider public and the professional community in a modern and accessible form. ČLS JEP is thus responding to the need for digitalization of communication in the scientific and medical environment, where the institution has long acted as an authority.
Ensuring complete strategic communication.
Regular interaction with media and the professional public.
Social media management and development of multimedia formats.
Content creation about innovations in Czech and global medicine.
The Katz83 agency, led by Tomáš Jirsa, is focusing on connecting medical expertise with trends in digital marketing within the project. The collaboration aims to ensure that outputs from the 130 professional societies falling under ČLS JEP are more understandable and visible to relevant target groups.
“In Petra Šlapáková, we have found a professional who can clearly communicate even the most complex medical topics and also has extensive experience in crisis communication in public service media,” said Tomáš Jirsa, director of the Katz83 agency.
For ČLS JEP, which functions as an umbrella organization for dozens of medical sections and associations, this represents a significant personnel shift. The arrival of an experienced journalist from Czech Television is expected to help stabilize the organization's outputs during a period when healthcare faces increasing demands for transparency and speed of information dissemination.