The Era of Personal Software: Google and Apple Want You to "Prompt" Your Own Apps

    Tech giants Apple and Google are paving the way for "vibe coding," which will allow ordinary users to create their own mobile apps and widgets using simple text commands. This wave of personalization could fundamentally change how we use smartphones and temporarily erase the lines between user and programmer.

    MediaInsideMediaInside Editorial Team3 min read
    The Era of Personal Software: Google and Apple Want You to "Prompt" Your Own Apps
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    Upcoming trends in mobile technology indicate a fundamental shift in how users interact with their smartphones. The phenomenon known as "vibe coding," which is software creation using artificial intelligence without deep programming knowledge, is moving from desktop computers directly to mobile devices. Google, at this year's I/O conference, introduced tools that should allow every user to create their own native application or widget in a matter of minutes.

    The foundation of this transformation is the updated AI Studio tool. According to Google, this will allow users to generate simple "utility" applications for Android merely by using a text input (prompt) and then instantly export them to their phone. While it is currently envisioned to be limited to personal tools, such as specific habit trackers or custom shopping lists, the rules for publishing in the Play Store remain unchanged for regular developers.

    In addition to entire applications, Google is also focusing on smaller interface elements. At the "Android Show" event, the company demonstrated the creation of personalized widgets using the Gemini AI model. Users will thus be able to have widgets generated for their home screen that display only selected weather metrics or personalized recipes. This concept is part of a broader vision of what is called "generative user interface" (generative UI).

    "While I don't think we want to wake up to a device with a completely different interface every morning, I do believe there's a level of personalization and customization to the user that could be pretty great," said Sameer Samat, President of Android at Google.

    According to all indications, the competition is not lagging either. Reports suggest that Apple is working on integrating AI into its Shortcuts app. The goal is to enable iPhone owners to create complex automations using simple verbal commands. This could address the previous low popularity of automations among ordinary users, for whom manual process setup was too complicated.

    Although tech giants have been talking about a revolution for a long time, the reality has so far been limited primarily to improving voice assistants. However, the ability to "prompt" your own application or functional system element could be the first real step towards an era of "personal software," where the phone will adapt not only with wallpaper but also with its functional structure.

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