Czech households have once again confirmed their loyalty to the country's largest energy supplier. ČEZ defended its top spot in the independent Most Trusted Brand 2026 survey for the tenth consecutive year, strengthening its position in a market heavily influenced in recent months by geopolitical tensions and commodity price volatility on global exchanges.
The survey results are based on ratings from more than 4,000 respondents, who evaluated over 800 brands across 95 categories. ČEZ, through its retail subsidiary ČEZ Prodej, won the energy supplier category, with consumers highlighting the long-term stability and security the brand provides.
The number of customers purchasing natural gas from ČEZ Prodej has grown by 16,000 new accounts since the start of this year.
Surge in Demand Amid Global Crises
Interest in the dominant supplier's services has been significantly driven by external factors. Company representatives noted that the ongoing crisis in the Middle East triggered a sharp, double-digit percentage increase in energy demand. During periods of uncertainty, consumers look for dependable partners, which was particularly evident in gas supply, where the company gained 16,000 new customers since January.
The company's market reputation relies not just on its size, but on customer satisfaction when handling specific requests. According to internal data, nine out of ten clients award ČEZ Prodej the highest possible rating immediately after resolving inquiries regarding billing or connection specifications.
Current data shows that 90% of customers using the Dynamic Tariff are successfully lowering their overall energy costs.
Digitalization and Energy-Saving Tools for Households
The company has recently focused on expanding digital services and advisory programs designed to help customers lower their utility bills. A central pillar of this effort is the MŮJ ČEZ app, which lets clients manage advance payments and invoices without visiting a branch or calling customer support.
Beyond digital tools, customers have access to an extensive branch network and informational platforms:
- ČEZ Academy — An initiative providing households with practical energy-saving advice for more than three years.
- Branch Network — In-person service is available at customer centers and selected Czech Post branches.
- Olomouc Advisory Center — A new facility opened this summer specializing in modern energy technologies.
- Dynamic Tariff — A product for smart meter owners that allows electricity purchases during off-peak hours with savings of up to 50%.
Trust Built Through Long-Term Commitment
Tomáš Kadlec, CEO of ČEZ Prodej, sees the tenth consecutive victory as validation of the company's customer-focused strategy. He emphasized that offering peace of mind during turbulent times is essential for the brand's reputation, but requires continuously finding new ways to connect with customers.
“Czech households have long viewed ČEZ Prodej as a reliable supplier where they can find peace of mind and certainty, even in uncertain times. This was reaffirmed by the current Middle East crisis, which sparked a double-digit percentage jump in demand for our energy services. In natural gas alone, our customer base has grown by 16,000 since the beginning of the year. We do not take this trust for granted. We have earned this reputation only through hard work, continuous service improvements, and finding fresh ways to make the energy market accessible to our customers,”
Tomáš Kadlec, CEO of ČEZ Prodej
Outlook for the 2026 Energy Market
The energy giant plans to further advance smart metering technologies and demand flexibility. The objective is to encourage consumers to shift usage to off-peak hours when the grid is less congested—typically early morning or around midday. Innovative products and expert guidance in modern technologies are set to be the primary drivers in maintaining ČEZ's position as the most trusted brand as the Czech energy sector continues its shift toward decentralization.