BurdaMedia Extra publishing house has solidified its position in the domestic market. According to the latest data from the Media project research for the period from mid-2025 to the first quarter of 2026, the company is the fourth-largest publishing house in the Czech Republic. Magazines from its portfolio reach 758,400 readers monthly, representing an eight percent increase in new audience compared to the previous monitored period.
In the segment of print titles, Marianne maintains its leading position among lifestyle monthlies with a readership of 202,600 people per issue. The fashion magazine ELLE saw a significant year-on-year jump of 53%, becoming the leader in its category with 165,500 readers. In the culinary segment, Apetit dominates, with its readership increasing to 222,900 people. Other titles such as Svět ženy, Marianne Bydlení, and the hobby magazine Burda Style also show positive balances.
“BurdaMedia Extra has long built on a combination of a strong print portfolio, a growing digital platform, and its own event projects,” the company states regarding the current results.
In the digital sphere, the publishing house is among the five largest online operators in the country. Netmonitor data for April 2026 show that the group's online activities reach over 4.9 million real users, which corresponds to half of the Czech internet population. Key websites include Toprecepty.cz with 3.2 million users and Extra.cz with 2.5 million. The dominance in the cooking segment is confirmed by the fact that the Toprecepty.cz and Apetitonline.cz servers together reach 88% of users in this category.
The digital footprint is complemented by BurdaMedia Extra Stream video content with 28 million views and extensive activity on social networks. The company's strategy is also based on organizing mass events. Spring Marianne Days 2026, which took place in April, involved 144 partners, and their mobile application was used by 142,000 users. Other significant events include Apetit Picnic and ELLEphoria, which serve to directly connect brands with consumers.